Cookie Policy
A clear, plain-English breakdown of what we store on your device — and how you control it.
No dark patterns. No pre-checked boxes. No selling your data. The only required cookie remembers your consent choice. Everything else is opt-in.
Our cookie promise
What we will never do
We will never use cookies to sell your personal information, build a profile of you across other websites for advertising, share your identity with data brokers, or override your consent choice. If you reject non-essential cookies, the only thing we store is the fact that you said no.
What is a cookie?
A cookie is a small text file a website asks your browser to store. We also use similar technologies (localStorage, pixels) — collectively "cookies" in this policy. They let us remember your preferences and (only with your consent) measure how the site performs so we can improve it.
The three categories
1. Strictly necessary — always on
Required for the site to work. Cannot be disabled. Examples: storing your cookie-consent choice itself, basic security tokens. These don't track you, profile you, or leave our domain.
2. Analytics — off by default
Help us understand how the site is used so we can improve it. Aggregated and anonymized — we see "47 people viewed this page," not who you are. Easy to decline.
3. Marketing — off by default
If enabled, used only to measure whether our own marketing is working. We do not sell personal information for cross-context behavioral advertising, and we do not use cookies to retarget you across the open web.
Specific cookies in use
| Name | Purpose |
|---|---|
| rootuip_consent_v1 | Necessary. Remembers your cookie-preference choice so we don't ask again on every page. localStorage, persists until you clear it or change your choice. |
| _ga / _ga_* | Analytics — opt-in. Google Analytics 4. Only set if you accept Analytics. Used to measure page views and aggregated behavior. Expires after 13 months. |
| _clck / _clsk | Analytics — opt-in. Microsoft Clarity. Only set if you accept Analytics. Used for anonymous heatmaps. Expires after 1 year. |
If we add or remove cookies, this list will be updated. Your existing consent applies only to cookies in the same category.
How to control cookies
- Our consent banner — accept all, reject non-essential, or customize per category. Reopen it anytime: Open Cookie Settings.
- Your browser — most browsers let you block or delete cookies entirely. Note this may affect any site, not just ours.
- Global Privacy Control / Do Not Track — we honor GPC signals as a request to opt out of analytics and marketing cookies, automatically.
Changes
If we materially change how we use cookies, we'll re-prompt you for consent. Minor changes will be reflected here with an updated effective date.
Questions
Email [email protected]. See our Privacy Policy for the full picture.