The platform

Six pillars. One stack.

RootUIP isn't a content shop with a dashboard glued on. It's a single integrated stack — authors, governance, cockpit, attribution, compliance — designed end-to-end for civil law firms.

06
Governance
Approve / publish workflow
05
Compliance Layer
50-state bar-rule gate
04
Attribution
Click → consult → retainer
03
Live Cockpit
Real-time SERP + revenue
02
Authority Engine
Schema, indexation, E-E-A-T
01
Author Network
412 bar-verified attorneys
The six pillars

Each pillar earns its keep. Or it ships.

No bloat. Every component compounds the others. Remove one and the moat stops working.

01 · Author Network

Real attorneys, not aliases.

412 bar-licensed attorneys across 32 states. Every byline tied to a verifiable bar number, current good-standing certificate, and a cited case history.

  • Verified against state bar APIs nightly
  • Tier-1 / Tier-2 routing by case complexity
  • Author E-E-A-T schema auto-generated
  • Conflict-of-interest checks per assignment
412Active authors
02 · Authority Engine

Schema and indexation, solved.

The technical layer Google cares about for YMYL legal content. Author schema, jurisdiction schema, FAQ schema, citation graph — wired correctly, every time.

  • Per-state legal-author + lawyer-page schema
  • Citation graph rendered in JSON-LD
  • Indexation health monitored per URL
  • Auto-fix: 7 most common indexation killers
93%Indexed < 24h
03 · Live Cockpit

SERP movement in real time.

Real-time ranking telemetry, indexation health, content-velocity tracking — by metro, by author, by keyword. Built for partners, not data analysts.

  • Per-keyword position deltas, hourly
  • Per-author traffic + conversion attribution
  • Alerting on Google updates + competitor moves
  • White-label exec view for partner reporting
1.2MDaily SERP checks
04 · Attribution & ROI

Click → consult → retainer.

Multi-touch attribution from organic search to signed retainer. Tells you the article that opened the case, not just the form-fill.

  • Article-level retainer attribution
  • Per-keyword CAC + retainer LTV
  • Practice-area-aware funnel modeling
  • Native integrations with Clio, MyCase, Litify
3.2xAvg. attribution lift
05 · Compliance Layer

50 states. Zero violations.

Every byline runs through a 50-state advertising-rule gate before publish. No-result guarantees, jurisdictional restrictions, paid-content disclosures — all enforced.

  • 50 state bars + DC + ABA model rules
  • Hard-block on disallowed phrasing
  • Per-state disclaimer auto-injection
  • Audit log retained 7 years (bar discoverable)
0Bar complaints, ever
06 · Governance

You direct. You publish.

RootUIP is a platform. You're the publisher. Every article requires named-attorney sign-off before it goes live on your domain under your firm's byline.

  • Required attorney approval per publish
  • Versioned drafts with diff review
  • Publisher-of-record audit trail
  • Indemnity-clean separation of duties
100%Attorney-approved
How a publish flows

From assignment to page-1.

Day 0 · Brief

You direct the editorial brief. Your strategist matches the author by jurisdiction, vertical, and case-history fit.

Day 3 · Draft

Bar-licensed author drafts under your byline. Compliance layer auto-flags issues before it ever hits your inbox.

Day 5 · Approve

A named partner approves with one click. Diff view shows what changed. Your firm becomes publisher-of-record.

Day 14 · Ranking

Authority Engine ships schema + author signals. 78% of pieces hit page-1 inside 90 days. Cockpit tracks every position.

See the stack run on your firm.

Free 30-page audit. Delivered in one business day. No commitment, no card required.

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