01 · Author Network
Real attorneys, not aliases.
412 bar-licensed attorneys across 32 states. Every byline tied to a verifiable bar number, current good-standing certificate, and a cited case history.
- Verified against state bar APIs nightly
- Tier-1 / Tier-2 routing by case complexity
- Author E-E-A-T schema auto-generated
- Conflict-of-interest checks per assignment
412Active authors
02 · Authority Engine
Schema and indexation, solved.
The technical layer Google cares about for YMYL legal content. Author schema, jurisdiction schema, FAQ schema, citation graph — wired correctly, every time.
- Per-state legal-author + lawyer-page schema
- Citation graph rendered in JSON-LD
- Indexation health monitored per URL
- Auto-fix: 7 most common indexation killers
93%Indexed < 24h
03 · Live Cockpit
SERP movement in real time.
Real-time ranking telemetry, indexation health, content-velocity tracking — by metro, by author, by keyword. Built for partners, not data analysts.
- Per-keyword position deltas, hourly
- Per-author traffic + conversion attribution
- Alerting on Google updates + competitor moves
- White-label exec view for partner reporting
1.2MDaily SERP checks
04 · Attribution & ROI
Click → consult → retainer.
Multi-touch attribution from organic search to signed retainer. Tells you the article that opened the case, not just the form-fill.
- Article-level retainer attribution
- Per-keyword CAC + retainer LTV
- Practice-area-aware funnel modeling
- Native integrations with Clio, MyCase, Litify
3.2xAvg. attribution lift
05 · Compliance Layer
50 states. Zero violations.
Every byline runs through a 50-state advertising-rule gate before publish. No-result guarantees, jurisdictional restrictions, paid-content disclosures — all enforced.
- 50 state bars + DC + ABA model rules
- Hard-block on disallowed phrasing
- Per-state disclaimer auto-injection
- Audit log retained 7 years (bar discoverable)
0Bar complaints, ever
06 · Governance
You direct. You publish.
RootUIP is a platform. You're the publisher. Every article requires named-attorney sign-off before it goes live on your domain under your firm's byline.
- Required attorney approval per publish
- Versioned drafts with diff review
- Publisher-of-record audit trail
- Indemnity-clean separation of duties
100%Attorney-approved