The deal between you and RootUIP.

Accepting these terms

By creating an account, accessing, or using RootUIP, you agree to these Terms of Service ("Terms") and our Privacy Policy. If you don't agree, don't use the service.

If you are using RootUIP on behalf of an organization (a law firm, agency, or business), you represent that you have authority to bind that organization, and "you" refers to that organization throughout these Terms.

The service

RootUIP is a content intelligence platform that helps civil law firms produce, publish, and measure attorney-bylined content. The service includes the website, software, content authoring tools, attribution dashboards, and any related products we offer.

We may add, remove, or change features from time to time. If we materially reduce a paid feature, we'll notify subscribers in advance and offer a prorated refund where required by law.

Your account

• You must provide accurate information when registering and keep it current.
• You must be 18 or older.
• You're responsible for all activity that happens under your account, and for keeping your credentials secure.
• Notify us immediately at [email protected] if you suspect unauthorized access.

Fees & payment

Paid plans are billed in advance on a monthly or annual basis, depending on what you select. Specifics:

• Fees are quoted in USD and do not include applicable taxes.
• Subscriptions auto-renew at the end of each term unless you cancel before renewal.
• Refunds: prorated for material service reductions; otherwise non-refundable except where required by law.
• Late payments may result in suspension after 15 days' written notice.
• We may change prices with 30 days' notice; price changes take effect at the next renewal.

Acceptable use

You agree not to:

• Use the service to violate any law, including bar advertising rules in your jurisdiction
• Misrepresent attorney credentials, bylines, or expertise
• Publish content the bylined attorney has not actually reviewed and approved
• Reverse-engineer, scrape, or attempt to extract our proprietary methodology
• Use the service to send spam or unsolicited communications
• Upload malware or attempt to compromise security
• Use automated tools to register fake accounts or manipulate metrics
• Resell, sublicense, or white-label the service without a written agreement

We reserve the right to suspend or terminate accounts that violate these rules.

Your content

You retain ownership of any content you upload, create, brief, approve, or publish through RootUIP ("Your Content"). RootUIP acts as a content-production platform that executes your editorial direction; you remain the author, publisher, and responsible party for everything published on your domain. By using the service, you grant us a worldwide, royalty-free license to host, process, display, and transmit Your Content solely to operate and improve the service.

You represent that:

• You have the rights to upload and publish Your Content
• Your Content does not violate any law, third-party rights, or attorney conduct rules
• If Your Content includes attorney bylines, the named attorney has reviewed and approved that content
• Your Content does not include false statements, misleading claims, or comparisons that violate applicable bar rules
• If Your Content names or references third parties, you have a good-faith basis for doing so and have evaluated defamation, privacy, and right-of-publicity exposure under the laws of your jurisdiction

Our content & IP

The RootUIP platform — including software, design, brand, methodology, and aggregated data — is owned by RootUIP, Inc. and protected by copyright, trademark, and other laws. You receive a limited, non-exclusive, non-transferable license to use the service per these Terms. No other rights are granted by implication.

Feedback you give us about the service is non-confidential, and we may use it without restriction or compensation.

Bar & advertising rules

RootUIP provides templates and review workflows designed to support common compliance requirements (E-E-A-T documentation, attorney byline verification, reviewer sign-off). These are aids, not legal advice. Always have your own compliance counsel review your published content.

Specifically, you are responsible for:

• State-specific advertising disclaimers and disclosure requirements
• Truthful and non-misleading statements about results, fees, and qualifications
• Proper handling of testimonials and client reviews under applicable rules
• Trust-account, conflict, and confidentiality rules unrelated to advertising

Editorial control & publishing responsibility

This means:

• You set the brief. Topics, angles, names, jurisdictions, tone, and scope are determined by you and your matched reviewing attorney. If you want a name in a piece, the name goes in the piece.
• You approve before it goes live. No content is published without explicit attorney sign-off through the platform's review workflow.
• You are the publisher. Once content is published on your domain under your firm's byline, it is your publication. RootUIP is not the publisher, author, or editor of record for your content.
• You are responsible for legal compliance. Defamation, right-of-publicity, advertising-rule, and bar-conduct compliance for the content you publish are your responsibility, not RootUIP's. See §08 and §13.

RootUIP reserves the right (but not the obligation) to decline a brief that, in our sole judgment, exposes the platform to material legal risk. Declining a brief is not legal advice and does not constitute a finding that the brief is unlawful.

Third-party services

RootUIP integrates with third-party services like Google Analytics, Search Console, Microsoft Clarity, Ahrefs, and CallRail. Your use of those services is governed by their own terms. We're not responsible for third-party services or any data they collect, and we don't control their availability or pricing.

Term & termination

These Terms apply as long as you use the service.

You may cancel anytime from account settings. Cancellation takes effect at the end of the current billing period. We don't refund partial months unless required by law.

We may suspend or terminate your account if:

• You materially breach these Terms and don't cure within 15 days of written notice
• Your payment fails and isn't resolved within 15 days
• Your use poses a security or legal risk to us or other users
• We're required to do so by law

On termination, we'll preserve your data for 30 days so you can export it. After 30 days, we may permanently delete it.

Sections that by their nature should survive termination (Fees owed, IP, Disclaimers, Liability, Indemnity, Disputes, General) survive.

Warranty disclaimer

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE." TO THE MAXIMUM EXTENT PERMITTED BY LAW, ROOTUIP DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR ACHIEVE ANY PARTICULAR RANKING, RESULT, OR CASE INTAKE OUTCOME.

Search engine and AI-platform behavior is outside our control. We don't guarantee specific search rankings, indexation timelines, traffic levels, or revenue.

Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, ROOTUIP'S AGGREGATE LIABILITY FOR ANY CLAIM ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE IS LIMITED TO THE GREATER OF (A) THE FEES YOU PAID US IN THE 12 MONTHS PRECEDING THE CLAIM OR (B) USD $100.

NEITHER PARTY IS LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOST PROFITS, LOST REVENUE, LOST CASE INTAKE, OR LOSS OF DATA, EVEN IF ADVISED OF THE POSSIBILITY.

Some jurisdictions don't allow exclusion of certain warranties or limitation of incidental damages. In those jurisdictions, the limitations apply to the maximum extent permitted.

Indemnification

You will defend, indemnify, and hold harmless RootUIP, its officers, directors, employees, and contractors from any third-party claim arising from:

• Your Content
• Your use of the service in violation of these Terms or applicable law
• Your violation of bar advertising rules or other professional conduct requirements
• Your infringement of any third-party right

We'll notify you of any claim, allow you to control the defense, and reasonably cooperate.

Disputes & arbitration

Informal resolution. Before filing any formal claim, both parties agree to try to resolve disputes informally. Email us at [email protected] with the details. We have 60 days to respond.

Binding arbitration. Any unresolved dispute will be settled by binding arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules. The seat of arbitration is [State], [City]. Each party bears its own costs except as the arbitrator orders.

Class waiver. Disputes will be resolved individually. You and RootUIP waive the right to participate in any class action or collective proceeding.

Exceptions. Either party may seek injunctive relief in court for IP infringement. Small-claims court is also available for qualifying claims.

Governing law. These Terms are governed by the laws of [State], excluding its conflicts-of-law rules. The UN Convention on Contracts for the International Sale of Goods does not apply.

General

• Entire agreement. These Terms plus the Privacy Policy and any order form constitute the entire agreement between you and RootUIP.
• Changes. We may update these Terms; material changes will be communicated via email or in-app notice. Continued use after the effective date means you accept the change.
• Assignment. You can't assign these Terms without our consent. We may assign them as part of a merger, acquisition, or sale of assets.
• No waiver. A failure to enforce any provision isn't a waiver of that provision.
• Severability. If a court finds any provision unenforceable, the rest of the Terms still apply.
• Force majeure. Neither party is liable for delays caused by events beyond reasonable control (natural disasters, internet outages, government actions, etc.).
• Notices. Notices to RootUIP go to [email protected]. Notices to you go to the email on file.